Friday, 6 January 2012
Ford F-150 EcoBoost hits 100,000 sales
Ford bet big on the combination of light duty pickup trucks and boosted V6 power, and it appears the gamble has paid off. The Detroit News reports that Ford has already reached 100,000 F-150 sales in 2011, just as the automaker promised it would.
Overall EcoBoost models accounted for 40 percent of all F-150 sales, which is impressive considering that the boosted mill comes with a $895 price premium compared to the very capable 5.0-liter V8. Still more impressive is the fact that Ford also sold plenty of 3.7-liter V6 models as well, and the overall take rate of V6 engines is over 50 percent on the year. Ford hasn't sold this many V6-powered F-150 models since Doc Brown turned a DeLorean into a time machine (1985).
With V6-powered F-150 models selling this well, we're expecting General Motors and Chrysler to follow suit with their own six-cylinder offerings. It seems truck buyers would be more than okay with the decision.
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