Wednesday, 23 November 2011
Honda Ballade
Honda Ballade Returns!
Honda of Japan used the Ballade name for its first Civic sedan, which came to South Africa in 1982, but while international markets adopted the Civic name after that, South Africa stuck with Ballade for its subsequent Civics.
These sedans then returned to their rightful Civic name when Honda entered our country under its own steam and as a full importer at the turn of the century, so the Ballade never actually disappeared - it just lost its name.
That said, the Civic has moved upmarket in recent years and it's now far cry from the affordable compact sedan that the Ballade used to be.
Now Honda South Africa is plugging that gap with an all-new compact sedan (called the City in international markets) that will be launched here during the first quarter of next year. As something of a spiritual successor to the earlier Ballades, what better name could there be?
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